Ward to the Wise

    How to Assess a Process Industry PR Firm's Cost Proposal

    posted on August 03, 2017

    After you’ve performed due diligence, have researched PR firms and conducted in-person interviews, the next step in selecting the right petrochem and refining public relations firm is to assess the cost estimate.

    Posted in petrochem, Outside Counsel, Process industry, public relations, Communications

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    Key Advantages of Outside Process Industry PR Counsel

    posted on August 01, 2017

    As you build internal support for retaining outside public relations/communications counsel for your petrochemical or refining facility, focus on the advantages outside counsel can bring to your team. 

    Among the many advantages outside process industry PR/communications counsel bring to the table are:

    Posted in petrochem, community relations, Outside Counsel, Process industry, public relations, Communications

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    Special Strategic Events: Who to Call for Help

    posted on June 15, 2017


    Looking for strategic special event counsel that’s a good fit for your company?  Here are some tips to guide you through the process of selecting a firm that’s right for you.

    Posted in Outside Counsel, public relations, strategic events, special events, event planning, corporate events

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    Special Event Planning: Know When to Call for Help

    posted on June 13, 2017

    Depending on the nature of your special corporate event, you may or may not need outside strategic and creative counsel.  Many large companies have internal departments that are experienced in planning and implementing large corporate events. Routine meetings such sales conferences, training classes, departmental meetings, shareholder meetings, technical sessions, trade shows, etc., usually don’t require strategic public relations counsel.


    Special events are a different animal.  The launch of a new product, introduction of a new service line, a community open house for a new regional hospital, the celebration of a merger and other major company initiatives require comprehensive strategic planning.  Why?  Because special events involve multiple stakeholder groups and a variety of activities that must be tightly coordinated.  Additionally, special events normally call for promotion and media relations.

    Posted in strategic events, special events, event planning, corporate events

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    Special Event Planning: The Devil is in the Details

    posted on June 08, 2017

    From ordinary to EXTRAORDINARY

    We’ve all been there.  The invitation arrives, it looks interesting.  We reply “yes.” We’re excited and looking forward to attending.  Then, we get there.  Valet parking is backed up, the check-in line is long, the bars are packed.  Not a good start.  Things proceed to deteriorate.  You can’t hear the speakers and worse, the speeches are long and drawn out.  What started as a promising event turns out to be a disaster.  Not going there again!

    Posted in strategic events, special events, event examples, corporate events

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    Special Event Planning: A Hospital System Gala Wows

    posted on June 06, 2017

    A Hospital System Merger

    After months of working to merge two hospital systems to create a large regional healthcare network, system executives wanted to host a special event for the medical staff and their spouses.  The goal was two-fold: celebrate the new-created entity and bolster physician retention and recruitment - a goal that would require strategic planning.

    The goal was two-fold: celebrate the new-created entity and bolster physician retention and recruitment.

    Posted in strategic events, special events, corporate events

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    Strategic Events: An Oilfield Services Company Unveils a New Campus

    posted on June 01, 2017

    A New Corporate Campus Inauguration

    One of the world’s largest oilfield services companies relocated operations to a central corporate campus.  While an exciting event, it also had been a complicated process.  The company wanted to recognize and thank employees for their help during the transition, as well as to unveil the newly-consolidated campus.

    Posted in petrochem, Process industry, strategic events, special events, event examples, corporate events

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    Special Strategic Events: Why Minding your Manners Matters

    posted on May 30, 2017

    Special events are minefields when it comes to corporate protocol.  Who sits where on the stage? In what order do executives speak? Who introduces whom?  All of these sensitive issues and more must be addressed. 

    Posted in stakeholder relations, strategic events, special events, event planning, corporate events

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    Special Strategic Events that pack a Punch

    posted on May 25, 2017

    Given the time and expense of strategic special events, getting the most bang for your buck is a top priority.  It requires a keen focus on what you can do to make the experience stand out from routine business activities and engage your guests. 

    Following these tactics can make your special event one that leaves a lasting impression.

    Posted in strategic events, special events, event planning, event examples, corporate events

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    What Special Strategic Events can do for You

    posted on May 23, 2017

    Regardless of what industry - energy, healthcare, architecture, banking, petrochemical, professional services, etc., a special event can be a great way to connect with your clients and prospects – if done strategically. Special events deliver numerous benefits and some business milestones are best-suited for special events.

    Posted in media relations, strategic events, special events, event planning, corporate events

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