Choosing the right counsel to help meet petrochem and refining public relations and communications needs can be a daunting task - especially if you are already overwhelmed with your existing workload. After all, you're hiring a consultant to take some of the load off of your team, not make additional work.
Managing oil and gas public relations in Houston and other metros brings its own challenges and rewards; not the least of which is planning for a variety of contingencies, including the occasional, if not inevitable, reputational crisis. As noted in Ward’s free ebook, “How to Make the Goodwill Flow – A Guide for Process Industries”, careful crisis response preparation is an absolute necessity for process plants that are working to build a “good neighbor” reputation. The following ebook excerpts highlight a few of the chief items of concern facing a petrochem crisis planning team.
Successful petrochemical companies realize every action they take will be subject to public scrutiny. Public exposure is significantly increased when corporations initiate complex transformational projects that require communicating and engaging with multiple stakeholder groups.
Managing a corporation's public profile can be a mine field for communications professionals. Nowhere is this truer than in the petrochem and refining process industry, where other corporate priorities often supersede reputation management. To make that job easier, we've developed a free, seven-chapter eBook of best practices from our experience leading petrochem and refining community relations and public relations initiatives that create positive relationships with key stakeholders.