Ward to the Wise

    Special Event Planning: A Hospital System Gala Wows

    A Hospital System Merger

    Young african-american doctor making notes at the medical meeting.jpeg

    After months of working to merge two hospital systems to create a large regional healthcare network, system executives wanted to host a special event for the medical staff and their spouses.  The goal was two-fold: celebrate the new-created entity and bolster physician retention and recruitment - a goal that would require strategic planning.

    The goal was two-fold: celebrate the new-created entity and bolster physician retention and recruitment.

    A Holiday Gala

    Getting the attention of busy doctors is never easy.  Appealing to this hard-to-reach audience would take a special event that would provide high-end entertainment value. It also called for ancase study cover.jpg elegant venue that could accommodate 1500+ guests for live entertainment in a theater setting, dinner, dancing and more. Houston’s Wortham Center fit the bill perfectly.  But, there was a hitch.  Due to the Houston Ballet and Houston Grand Opera schedules, the Center was only available on a Valentine’s Day Sunday evening. A Valentine’s Day Gala theme was born!

    “Save the Date” cards were mailed to invitees three months in advance of the event to get the date reserved on calendars as well as to build buzz.  Invitations, designed to coordinate with the cards, provided guests with information on the headline entertainer, dance band and other important activities. Decorations featured a Valentine’s motif carried out in the color scheme, table settings, even the menu!  Every element was elegant, refined and designed to appeal to this discriminating audience.

    A Spectacular Success

    The gala turnout was tremendous.  Guests raved about the venue, entertainment and food.  Physicians enjoyed the leisurely networking time and it strengthened their connection to the newly-formed system.  And, the hospital system was able to celebrate and reinforce its newly-minted corporate culture.  Executives were overwhelmed by the thank you and congratulatory messages received following the gala.  Objectives achieved!


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