After you’ve performed due diligence, have researched PR firms and conducted in-person interviews, the next step in selecting the right petrochem and refining public relations firm is to assess the cost estimate.
As you build internal support for retaining outside public relations/communications counsel for your petrochemical or refining facility, focus on the advantages outside counsel can bring to your team.
Among the many advantages outside process industry PR/communications counsel bring to the table are:
Build a Machine
In last week’s post, we explored strategies for using fun to generate news coverage. This week, we’ll examine useful ways to capitalize on your assets and build a media machine.
A speaking opportunity can do a lot to raise awareness of your brand and drive thought leadership, but it doesn’t have to stop at the closing slide. Once you've undergone public speaking training, include these tactics in your media public relations strategic planning to help your content stretch beyond the podium and increase message frequency for your company, subject matter experts and products and services.
In today’s round-the-clock, digitally driven news cycle, journalists find themselves working under unprecedented pressure to produce high-quality reporting for print, digital and social, as well as drive web traffic for advertisers.
Choosing the right counsel to help meet petrochem and refining public relations and communications needs can be a daunting task - especially if you are already overwhelmed with your existing workload. After all, you're hiring a consultant to take some of the load off of your team, not make additional work.