Ward to the Wise

    How to Assess a Process Industry PR Firm's Cost Proposal

    posted on August 03, 2017

    After you’ve performed due diligence, have researched PR firms and conducted in-person interviews, the next step in selecting the right petrochem and refining public relations firm is to assess the cost estimate.

    Posted in petrochem, Outside Counsel, Process industry, public relations, Communications

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    Key Advantages of Outside Process Industry PR Counsel

    posted on August 01, 2017

    As you build internal support for retaining outside public relations/communications counsel for your petrochemical or refining facility, focus on the advantages outside counsel can bring to your team. 

    Among the many advantages outside process industry PR/communications counsel bring to the table are:

    Posted in petrochem, community relations, Outside Counsel, Process industry, public relations, Communications

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    8 Ways to Generate News Coverage for Your Brand: Part 5

    posted on April 13, 2017

    Build a Machine

    In last week’s post, we explored strategies for using fun to generate news coverage. This week, we’ll examine useful ways to capitalize on your assets and build a media machine.

    Posted in public realtions strategies, Communications, industry news

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    Maximize Your Speaking Opportunity with Public Relations Strategies

    posted on January 19, 2017

    A speaking opportunity can do a lot to raise awareness of your brand and drive thought leadership, but it doesn’t have to stop at the closing slide. Once you've undergone public speaking training, include these tactics in your media public relations strategic planning to help your content stretch beyond the podium and increase message frequency for your company, subject matter experts and products and services.

    Posted in public realtions strategies, public relations, Communications, public speaking

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    Media Relations in the Petrochem Process Industry

    posted on December 07, 2016

    In today’s round-the-clock, digitally driven news cycle, journalists find themselves working under unprecedented pressure to produce high-quality reporting for print, digital and social, as well as drive web traffic for advertisers.

    Posted in petrochem, Outside Counsel, Process industry, public relations, Communications

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    Using Online Research to find Process Industry PR Counsel

    posted on December 07, 2016

    Choosing the right counsel to help meet petrochem and refining public relations and communications needs can be a daunting task - especially if you are already overwhelmed with your existing workload. After all, you're hiring a consultant to take some of the load off of your team, not make additional work.

    Posted in petrochem, Outside Counsel, Process industry, public relations, Communications

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