Ward to the Wise

    Special Strategic Events: Who to Call for Help

    posted on June 15, 2017


    Looking for strategic special event counsel that’s a good fit for your company?  Here are some tips to guide you through the process of selecting a firm that’s right for you.

    Posted in Outside Counsel, public relations, strategic events, special events, event planning, corporate events

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    Special Event Planning: Know When to Call for Help

    posted on June 13, 2017

    Depending on the nature of your special corporate event, you may or may not need outside strategic and creative counsel.  Many large companies have internal departments that are experienced in planning and implementing large corporate events. Routine meetings such sales conferences, training classes, departmental meetings, shareholder meetings, technical sessions, trade shows, etc., usually don’t require strategic public relations counsel.


    Special events are a different animal.  The launch of a new product, introduction of a new service line, a community open house for a new regional hospital, the celebration of a merger and other major company initiatives require comprehensive strategic planning.  Why?  Because special events involve multiple stakeholder groups and a variety of activities that must be tightly coordinated.  Additionally, special events normally call for promotion and media relations.

    Posted in strategic events, special events, event planning, corporate events

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    Special Strategic Events: Why Minding your Manners Matters

    posted on May 30, 2017

    Special events are minefields when it comes to corporate protocol.  Who sits where on the stage? In what order do executives speak? Who introduces whom?  All of these sensitive issues and more must be addressed. 

    Posted in stakeholder relations, strategic events, special events, event planning, corporate events

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    Special Strategic Events that pack a Punch

    posted on May 25, 2017

    Given the time and expense of strategic special events, getting the most bang for your buck is a top priority.  It requires a keen focus on what you can do to make the experience stand out from routine business activities and engage your guests. 

    Following these tactics can make your special event one that leaves a lasting impression.

    Posted in strategic events, special events, event planning, event examples, corporate events

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    What Special Strategic Events can do for You

    posted on May 23, 2017

    Regardless of what industry - energy, healthcare, architecture, banking, petrochemical, professional services, etc., a special event can be a great way to connect with your clients and prospects – if done strategically. Special events deliver numerous benefits and some business milestones are best-suited for special events.

    Posted in media relations, strategic events, special events, event planning, corporate events

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