Regardless of what industry - energy, healthcare, architecture, banking, petrochemical, professional services, etc., a special event can be a great way to connect with your clients and prospects – if done strategically. Special events deliver numerous benefits and some business milestones are best-suited for special events.
Ride the News
In our sixth post, we covered backdoor tactics to generate news coverage. This week, we’ll take a look at how to ride the news to insert your brand into the public dialogue.
Make it Fun!
In Part 3 of this series, we talked about using pictures and sound to break through competitive noise in the newsroom and generate news coverage. In today’s post, we’ll explore media relations tactics that drive interest with factoids and activities.
Make it Visual
In our last post, we looked at the advantages of mining your hard news for feature news. Today, we’ll examine ways that you can use creative content to energize and generate news coverage for your brand.
One of the most challenging obstacles for public relations teams is competing with hundreds – if not thousands – of other businesses vying for media attention. Every player in the local and national economy, from industrial technologies and manufacturers to commercial real estate brokers and hoteliers, is competing for news coverage.
Mine Hard News for Feature News
In Part 1 of this series, we talked about hardening up your news to help generate news coverage. In today’s post, we’ll explore media relations strategies to help parlay your hard news into related feature stories.
Things are running smoothly, your company is doing well but you can’t seem to generate attention from the media. In other words, you’ve hit a brick wall. Driving press coverage for your company requires that, first and foremost, you consider the needs and wants of the journalists you hope report about your brand.