Ward to the Wise

    8 Ways to Generate News Coverage for Your Brand: Part 7

    posted on April 25, 2017

    Ride the News

    In our sixth post, we covered backdoor tactics to generate news coverage. This week, we’ll take a look at how to ride the news to insert your brand into the public dialogue.

    Posted in public realtions strategies, public relations, media relations, news coverage

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    8 Ways to Generate News Coverage for Your Brand: Part 6

    posted on April 18, 2017

    Enter Through the Back Door

    In last week’s blog post, we talked about tactics for building a media machine that routinely gets your brand covered by media. Today, we show you how to enter the newsroom – through the “back door” to generate news coverage.

    Posted in public realtions strategies, news coverage, Letters to the editor, opinion editorials

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    8 Ways to Generate News Coverage for Your Brand: Part 3

    posted on April 06, 2017

    Make it Visual

    In our last post, we looked at the advantages of mining your hard news for feature news. Today, we’ll examine ways that you can use creative content to energize and generate news coverage for your brand.

    One of the most challenging obstacles for public relations teams is competing with hundreds – if not thousands – of other businesses vying for media attention. Every player in the local and national economy, from industrial technologies and manufacturers to commercial real estate brokers and hoteliers, is competing for news coverage.

    Posted in media, audio, media relations, news coverage, photography, video

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    8 Ways to Generate News Coverage for Your Brand: Part 2

    posted on April 04, 2017

    Mine Hard News for Feature News

    In Part 1 of this series, we talked about hardening up your news to help generate news coverage. In today’s post, we’ll explore media relations strategies to help parlay your hard news into related feature stories.

    Posted in media, media relations, news coverage, feature news

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