Ward to the Wise

    How to Assess a Process Industry PR Firm's Cost Proposal

    posted on August 03, 2017

    After you’ve performed due diligence, have researched PR firms and conducted in-person interviews, the next step in selecting the right petrochem and refining public relations firm is to assess the cost estimate.

    Posted in petrochem, Outside Counsel, Process industry, public relations, Communications

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    Key Advantages of Outside Process Industry PR Counsel

    posted on August 01, 2017

    As you build internal support for retaining outside public relations/communications counsel for your petrochemical or refining facility, focus on the advantages outside counsel can bring to your team. 

    Among the many advantages outside process industry PR/communications counsel bring to the table are:

    Posted in petrochem, community relations, Outside Counsel, Process industry, public relations, Communications

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    Strategic Events: An Oilfield Services Company Unveils a New Campus

    posted on June 01, 2017

    A New Corporate Campus Inauguration

    One of the world’s largest oilfield services companies relocated operations to a central corporate campus.  While an exciting event, it also had been a complicated process.  The company wanted to recognize and thank employees for their help during the transition, as well as to unveil the newly-consolidated campus.

    Posted in petrochem, Process industry, strategic events, special events, event examples, corporate events

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    Media Relations in the Petrochem Process Industry

    posted on December 07, 2016

    In today’s round-the-clock, digitally driven news cycle, journalists find themselves working under unprecedented pressure to produce high-quality reporting for print, digital and social, as well as drive web traffic for advertisers.

    Posted in petrochem, Outside Counsel, Process industry, public relations, Communications

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    Using Online Research to find Process Industry PR Counsel

    posted on December 07, 2016

    Choosing the right counsel to help meet petrochem and refining public relations and communications needs can be a daunting task - especially if you are already overwhelmed with your existing workload. After all, you're hiring a consultant to take some of the load off of your team, not make additional work.

    Posted in petrochem, Outside Counsel, Process industry, public relations, Communications

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    Preparing Process Industry Plants for a PR Crisis

    posted on December 02, 2016

    Managing oil and gas public relations in Houston and other metros  brings its own challenges and rewards; not the least of which is planning for a variety of contingencies, including the occasional, if not inevitable, reputational crisis. As noted in Ward’s free ebook, “How to Make the Goodwill Flow – A Guide for Process Industries”, careful crisis response preparation is an absolute necessity for process plants that are working to build a “good neighbor” reputation. The following ebook excerpts highlight a few of the chief items of concern facing a petrochem crisis planning team.

    Posted in petrochem, Crisis Planning, public relations

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    Stakeholder Relations and Company Values in the Process Plant Industry

    posted on November 30, 2016

    Successful petrochemical companies  realize every action they take will be subject to public scrutiny. Public exposure is significantly increased when corporations initiate complex transformational projects that require communicating and engaging with multiple stakeholder groups.

    Posted in petrochem, public relations, stakeholder relations, corporate values

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    How Petrochem Community Relations Boosts Corporate Reputation

    posted on November 30, 2016

    Managing a corporation's public profile can be a mine field for communications professionals.  Nowhere is this truer than in the petrochem and refining process industry, where other corporate priorities often supersede reputation management.  To make that job easier, we've developed a free, seven-chapter eBook of best practices from our experience leading petrochem and refining community relations and public relations initiatives that create positive relationships with key stakeholders.

    Posted in petrochem, community relations, public relations

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