Ward to the Wise

    8 Ways to Generate News Coverage for Your Brand: Part 8

    posted on April 27, 2017

    Lure Interest Through Social/Digital

    While social and digital platforms are now as influential, if not more, than traditional media, society still very much relies on news of current events from sources committed to fact-checking and the ethics of good journalism.

    And companies and organizations still yearn to be covered by legitimate news media trusted by their audiences, perhaps more than ever as fake news and propaganda sites have blurred the lines between objective reporting of facts and Internet proselytizing by single-interests.

    So, while this series has focused on helping you compete for coverage in traditional news outlets, we would be remiss not to factor in how using digital and social platforms can lure mainstream media to your story and generate news coverage.

    Posted in public realtions strategies, public relations, digital media, social media

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    8 Ways to Generate News Coverage for Your Brand: Part 7

    posted on April 25, 2017

    Ride the News

    In our sixth post, we covered backdoor tactics to generate news coverage. This week, we’ll take a look at how to ride the news to insert your brand into the public dialogue.

    Posted in public realtions strategies, public relations, media relations, news coverage

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    8 Ways to Generate News Coverage for Your Brand: Part 6

    posted on April 18, 2017

    Enter Through the Back Door

    In last week’s blog post, we talked about tactics for building a media machine that routinely gets your brand covered by media. Today, we show you how to enter the newsroom – through the “back door” to generate news coverage.

    Posted in public realtions strategies, news coverage, Letters to the editor, opinion editorials

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    8 Ways to Generate News Coverage for Your Brand: Part 5

    posted on April 13, 2017

    Build a Machine

    In last week’s post, we explored strategies for using fun to generate news coverage. This week, we’ll examine useful ways to capitalize on your assets and build a media machine.

    Posted in public realtions strategies, Communications, industry news

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    8 Ways to Generate News Coverage for your Brand: Part 4

    posted on April 11, 2017

    Make it Fun!

    In Part 3 of this series, we talked about using pictures and sound to break through competitive noise in the newsroom and generate news coverage. In today’s post, we’ll explore media relations tactics that drive interest with factoids and activities.

    Posted in public realtions strategies, public relations, media, media relations

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    8 Ways to Generate News Coverage for Your Brand: Part 1

    posted on March 28, 2017

    Things are running smoothly, your company is doing well but you can’t seem to generate attention from the media. In other words, you’ve hit a brick wall. Driving press coverage for your company requires that, first and foremost, you consider the needs and wants of the journalists you hope report about your brand.

    Posted in public realtions strategies, public relations, media, media relations

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    Maximize Your Speaking Opportunity with Public Relations Strategies

    posted on January 19, 2017

    A speaking opportunity can do a lot to raise awareness of your brand and drive thought leadership, but it doesn’t have to stop at the closing slide. Once you've undergone public speaking training, include these tactics in your media public relations strategic planning to help your content stretch beyond the podium and increase message frequency for your company, subject matter experts and products and services.

    Posted in public realtions strategies, public relations, Communications, public speaking

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