After you’ve performed due diligence, have researched PR firms and conducted in-person interviews, the next step in selecting the right petrochem and refining public relations firm is to assess the cost estimate.
As you build internal support for retaining outside public relations/communications counsel for your petrochemical or refining facility, focus on the advantages outside counsel can bring to your team.
Among the many advantages outside process industry PR/communications counsel bring to the table are:
Looking for strategic special event counsel that’s a good fit for your company? Here are some tips to guide you through the process of selecting a firm that’s right for you.
Lure Interest Through Social/Digital
While social and digital platforms are now as influential, if not more, than traditional media, society still very much relies on news of current events from sources committed to fact-checking and the ethics of good journalism.
And companies and organizations still yearn to be covered by legitimate news media trusted by their audiences, perhaps more than ever as fake news and propaganda sites have blurred the lines between objective reporting of facts and Internet proselytizing by single-interests.
So, while this series has focused on helping you compete for coverage in traditional news outlets, we would be remiss not to factor in how using digital and social platforms can lure mainstream media to your story and generate news coverage.
Ride the News
In our sixth post, we covered backdoor tactics to generate news coverage. This week, we’ll take a look at how to ride the news to insert your brand into the public dialogue.
Make it Fun!
In Part 3 of this series, we talked about using pictures and sound to break through competitive noise in the newsroom and generate news coverage. In today’s post, we’ll explore media relations tactics that drive interest with factoids and activities.
Things are running smoothly, your company is doing well but you can’t seem to generate attention from the media. In other words, you’ve hit a brick wall. Driving press coverage for your company requires that, first and foremost, you consider the needs and wants of the journalists you hope report about your brand.
A speaking opportunity can do a lot to raise awareness of your brand and drive thought leadership, but it doesn’t have to stop at the closing slide. Once you've undergone public speaking training, include these tactics in your media public relations strategic planning to help your content stretch beyond the podium and increase message frequency for your company, subject matter experts and products and services.
In today’s round-the-clock, digitally driven news cycle, journalists find themselves working under unprecedented pressure to produce high-quality reporting for print, digital and social, as well as drive web traffic for advertisers.
Choosing the right counsel to help meet petrochem and refining public relations and communications needs can be a daunting task - especially if you are already overwhelmed with your existing workload. After all, you're hiring a consultant to take some of the load off of your team, not make additional work.