Ward to the Wise

    8 Ways to Generate News Coverage for Your Brand: Part 8

    posted on April 27, 2017

    Lure Interest Through Social/Digital

    While social and digital platforms are now as influential, if not more, than traditional media, society still very much relies on news of current events from sources committed to fact-checking and the ethics of good journalism.

    And companies and organizations still yearn to be covered by legitimate news media trusted by their audiences, perhaps more than ever as fake news and propaganda sites have blurred the lines between objective reporting of facts and Internet proselytizing by single-interests.

    So, while this series has focused on helping you compete for coverage in traditional news outlets, we would be remiss not to factor in how using digital and social platforms can lure mainstream media to your story and generate news coverage.

    Posted in public realtions strategies, public relations, digital media, social media

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