Make it Visual
In our last post, we looked at the advantages of mining your hard news for feature news. Today, we’ll examine ways that you can use creative content to energize and generate news coverage for your brand.
One of the most challenging obstacles for public relations teams is competing with hundreds – if not thousands – of other businesses vying for media attention. Every player in the local and national economy, from industrial technologies and manufacturers to commercial real estate brokers and hoteliers, is competing for news coverage.